"Our site should be like Paddington Station with a much better version of WH Smith's in it"

In this quote, Colin Greenwood is revealing his vision for a website. He compares it to Paddington Station, a dynamic train station in London, known for its efficient and organized design. By referencing WH Smith's, a popular book shop and newsagent discovered in numerous train stations, Greenwood is suggesting that the website ought to provide a wide variety of premium product or services. However, he thinks that the website must be an enhanced variation of WH Smith's, showing that it must be much more easy to use and use an even much better selection of products. Overall, Greenwood pictures a site that is both effective and enjoyable for its users, much like Paddington Station.