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Humor & Life Quote by Jo Brand

"Over the years I attempted to make my style a bit more relaxed 'cause the initial style you couldn't watch for more than ten minutes without wanting to kill me"

About this Quote

Brand’s joke lands because it treats “style” like a public safety issue. She’s not merely poking fun at early-career stiffness; she’s indicting the whole expectation that comedians, especially women, must be palatable before they’re allowed to be sharp. The line is built on a deliberately blunt British cadence: “a bit more relaxed” sounds modest, almost apologetic, then she detonates it with “wanting to kill me,” a comic overcorrection that turns mild self-improvement into life-or-death stakes. That escalation is the mechanism. It’s self-deprecation used as a weapon, not a surrender.

The subtext is performance as armor. Brand’s early persona was famously deadpan, confrontational, resistant to the ingratiating charm audiences are trained to reward. By calling that version “unwatchable,” she preemptively voices the heckle so she can control it. It’s an old stand-up move, but here it doubles as commentary on a culture that polices women’s tone: relax, soften, smile, be less “difficult.” She frames the shift as strategic, not soulful - a calibration to attention spans and audience comfort, not a transformation into someone new.

Contextually, it reads like a veteran comic reflecting on longevity. The circuit rewards consistency, but television and panel shows reward “watchability,” that slippery metric where likability often counts more than punchlines. Brand implies she learned the medium’s rules while quietly mocking them: if the audience wants relaxed, fine - she’ll give them relaxed, as long as she gets to keep the knife.

Quote Details

TopicWitty One-Liners
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Brand, Jo. (2026, January 15). Over the years I attempted to make my style a bit more relaxed 'cause the initial style you couldn't watch for more than ten minutes without wanting to kill me. FixQuotes. https://fixquotes.com/quotes/over-the-years-i-attempted-to-make-my-style-a-bit-165195/

Chicago Style
Brand, Jo. "Over the years I attempted to make my style a bit more relaxed 'cause the initial style you couldn't watch for more than ten minutes without wanting to kill me." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/over-the-years-i-attempted-to-make-my-style-a-bit-165195/.

MLA Style (9th ed.)
"Over the years I attempted to make my style a bit more relaxed 'cause the initial style you couldn't watch for more than ten minutes without wanting to kill me." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/over-the-years-i-attempted-to-make-my-style-a-bit-165195/. Accessed 12 Feb. 2026.

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About the Author

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Jo Brand (born May 3, 1957) is a Comedian from United Kingdom.

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