"People are very open-minded about new things - as long as they're exactly like the old ones"

This quote by Charles F. Kettering speaks with the human tendency to be resistant to alter. Individuals are often available to originalities and ideas, but only if they are similar to what they currently know. This recommends that people are more comfy with the familiar, and may be hesitant to accept something that is completely various. This quote can be analyzed as a cautioning to innovators and business owners, who must be aware of the general public's hesitation to accept something that is too far beyond their convenience zone. It is necessary to acknowledge that individuals might be more happy to accept something that is slightly different from what they are utilized to, instead of something that is completely new and unfamiliar.