"People regurgitate the same old cliches and it becomes like a photocopy of a photocopy of something that's vaguely interesting"

This quote by Steve Coogan is a commentary on the lack of creativity in today's society. He is recommending that individuals are too quick to rely on the usual cliches and ideas, instead of developing something new and innovative. This lack of creativity causes a dull and dull culture, where whatever is a copy of a copy. It's like a photocopy of a photocopy, where the original image is so distorted and unrecognizable that it's no longer fascinating. Coogan is suggesting that people need to be more creative and develop new ideas, rather than counting on the usual cliches. This will help to produce a more lively and interesting culture, where individuals can reveal themselves in brand-new and exciting ways.