"Quite a few people have to believe something is normal before it becomes normal - a sort of 'voting' situation. But once the threshold is reached, then everyone demands to do whatever it is"
About this Quote
Kay’s sly jab is at our appetite for inevitability. Before the threshold, a behavior is “weird,” risky, maybe even punishable. After it, the same crowd that policed it insists on access and rights: “everyone demands to do whatever it is.” That pivot captures how communities launder preferences into principles. We don’t merely tolerate the newly normal; we retrofit moral urgency onto it, as if we’d always been headed there.
The subtext is a warning to anyone who confuses popularity with truth or ethics. “Normal” is a social contract with momentum, not a proof. In practice, this explains everything from workplace norms (remote work went from suspect to expected in a flash) to cultural language shifts, to the way products become “must-haves” once a critical mass adopts them. Kay’s scientist’s eye spots the mechanism: beliefs propagate, lock in, and then impose themselves. The sting is that the process can elevate either liberation or nonsense with the same brutal efficiency.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Kay, Alan. (n.d.). Quite a few people have to believe something is normal before it becomes normal - a sort of 'voting' situation. But once the threshold is reached, then everyone demands to do whatever it is. FixQuotes. https://fixquotes.com/quotes/quite-a-few-people-have-to-believe-something-is-69429/
Chicago Style
Kay, Alan. "Quite a few people have to believe something is normal before it becomes normal - a sort of 'voting' situation. But once the threshold is reached, then everyone demands to do whatever it is." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/quite-a-few-people-have-to-believe-something-is-69429/.
MLA Style (9th ed.)
"Quite a few people have to believe something is normal before it becomes normal - a sort of 'voting' situation. But once the threshold is reached, then everyone demands to do whatever it is." FixQuotes, https://fixquotes.com/quotes/quite-a-few-people-have-to-believe-something-is-69429/. Accessed 2 Feb. 2026.




