Motivation Quote by Greg LeMond

LeMond’s line has the blunt clarity of an athlete who’s seen too many “sorry-not-sorry” press conferences. Repeating the sentence twice isn’t a typo; it’s a shove. He’s not polishing a moral lesson, he’s trying to strip apology of its usual bargain: I say the right words, you give me absolution, we all move on.

The intent is to relocate the center of gravity. A “sincere” apology, he argues, is primarily an internal act - a commitment by the offender to face what they did without negotiating for comfort. The subtext is suspicion of performance. In public life, apology is often a transactional PR tool: a script written to manage outrage, preserve sponsorships, and shorten the news cycle. LeMond flips that script by implying the offended party doesn’t owe closure, forgiveness, or even acknowledgement. If the apology is real, it stands on its own even when it doesn’t “work.”

It’s also a quiet jab at the cultural demand for immediate emotional resolution. We treat apology like a repair kit: apply it, and the relationship is supposed to be roadworthy again. LeMond is saying: no, accountability isn’t something you do to someone; it’s something you do to yourself. That framing fits sports, where consequences are measured in lost time, trust, and opportunities, not just feelings. The repetition lands like a coach’s drill: keep saying it until you stop seeking the payoff.