"So our problem is not Labour, it is us, is making us attractive enough to gain disillusioned Labour support and to compete effectively with the Lib Dems for those loose votes"

This quote by Francis Maude suggests that the Conservative Party is not the main issue, however rather the issue lies with the party itself. Maude is recommending that the Conservative Party requires to make itself more attractive to those who have actually ended up being disillusioned with the Labour Party, in addition to those who are unsure and might be swayed by the Liberal Democrats. He is recommending that the Conservative Party needs to make itself more enticing to these groups in order to acquire their assistance and to be able to complete effectively with the Liberal Democrats for those unsure votes. Maude is indicating that the Conservative Party needs to make modifications in order to be more attractive to these groups, which this is the only way to get their support and to be able to take on the Liberal Democrats.