"So we are not doing the traditional album, tour, album, tour, album, tour anymore. We're going to tour when we want to, regardless of whether we've got a record out"

This quote by Ed O'Brien suggests that the conventional album-tour cycle is no more the norm for the songs sector. Rather, artists are currently complimentary to tour whenever they want, regardless of whether they have a brand-new cd out or otherwise. This shift in the market is likely due to the surge of streaming solutions, which have made it much easier for artists to launch songs without needing to go via the standard album-tour cycle. In addition, the enhanced schedule of real-time streaming performances has made it much easier for musicians to reach their followers without having to go on tour. This shift in the sector has actually permitted artists to have even more control over their music as well as their occupations, as they can currently tour whenever they desire and release songs by themselves terms.