"So you will see us continue to advance the state of the art or take information that we have in our response data bases and have that drive automation or an automated response by some of our products"

John W. Thompson's quote recommends that Microsoft will continue to utilize the most recent technology and information to enhance their items. This might mean that they will utilize the information they have actually gathered from customer actions to create automated reactions or automated items. This might help Microsoft to provide better customer care and more effective items. By using the information they have gathered, they can produce items that are tailored to the requirements of their clients. This might also assist them to recognize locations where they can enhance their products and services. By continuing to advance the state of the art, Microsoft can make sure that their items remain competitive and as much as date.