"Stop trying to treat music like it's a tennis shoe, something to be branded. If the music industry wants to save money, they should take a look at some of their six-figure executive expense accounts. All those lawsuits can't be cheap, either"

In this quote, musician Jeff Tweedy is slamming the music market for dealing with music as a product to be marketed and branded, similar to an athletic shoe. He recommends that rather of concentrating on saving cash through branding and marketing, the industry must take a look at the extreme expenses of their high-level executives. Tweedy also mentions the financial burden of suits that the market faces, likely due to copyright violation and other legal issues. In general, Tweedy is requiring a shift in concerns within the music market, away from revenue and towards valuing the art and artists themselves.