"Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands"
This quote is written / told by Peter Drucker between November 19, 1909 and November 11, 2005. He/she was a famous Businessman from USA.
The author also have 38 other quotes.