"Ten-year plan? No, three-year plan! I'm in a hurry"
About this Quote
A rallying cry for compressed ambition, the line captures both the temperament of its speaker and the tempo of the industry he inhabits. Josh Schwartz surged into Hollywood as one of the youngest showrunners ever with The O.C., then kept accelerating with Gossip Girl, Chuck, and more. He learned early that television rewards those who move fast: pilots are ordered and canceled in a blink, storylines must hook audiences immediately, and cultural relevance can evaporate between seasons. A ten-year horizon sounds wise on paper, but in a medium built on week-to-week survival, a three-year horizon is not impatience so much as realism.
The remark also telegraphs a creative philosophy. Shorter timelines force sharper choices. A writer who knows the clock is ticking will pull forward big turns, let characters collide sooner, and avoid padding. The urgency becomes a narrative style, the propulsive quality that defined Schwartz’s early hits. It mirrors a broader generational mood shaped by startup culture and the attention economy, where long-range roadmaps feel like a luxury and momentum is currency.
Yet the line is more than bravado. It acknowledges the precarious economics of television. Few shows get ten seasons. Contracts, ratings pressure, and shifting platforms create a planning window measured in a handful of years. So the smart play is to plot a three-season spine, build arcs that can crescendo if fortune smiles, and be ready to pivot if it does not. The hurry is both a posture and a hedging strategy.
There is a tension baked in. Speed can energize and clarify; it can also burn out teams or skip the slow, textured work that deepens characters. Schwartz’s quip keeps both truths in view. Aim to make something vital right now, take the swing while the bat is in your hands, and let the future be a series of agile adjustments rather than a grand design etched in stone.
The remark also telegraphs a creative philosophy. Shorter timelines force sharper choices. A writer who knows the clock is ticking will pull forward big turns, let characters collide sooner, and avoid padding. The urgency becomes a narrative style, the propulsive quality that defined Schwartz’s early hits. It mirrors a broader generational mood shaped by startup culture and the attention economy, where long-range roadmaps feel like a luxury and momentum is currency.
Yet the line is more than bravado. It acknowledges the precarious economics of television. Few shows get ten seasons. Contracts, ratings pressure, and shifting platforms create a planning window measured in a handful of years. So the smart play is to plot a three-season spine, build arcs that can crescendo if fortune smiles, and be ready to pivot if it does not. The hurry is both a posture and a hedging strategy.
There is a tension baked in. Speed can energize and clarify; it can also burn out teams or skip the slow, textured work that deepens characters. Schwartz’s quip keeps both truths in view. Aim to make something vital right now, take the swing while the bat is in your hands, and let the future be a series of agile adjustments rather than a grand design etched in stone.
Quote Details
| Topic | Goal Setting |
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