"The appeal to the white man's pocket has ever been more effectual than all the appeals ever made to his conscience"

This quote by Ida B. Wells speaks with the power of cash and how it can be used to affect people's choices. Wells is recommending that people are more likely to be swayed by financial rewards than by interest their conscience. This implies that people are most likely to act in their own self-interest than to do what is ethically best. This quote is particularly relevant in the context of race relations, as it suggests that white people are more likely to react to financial incentives than to attract their conscience when it comes to issues of racial justice. This quote highlights the significance of financial power in producing social change, and functions as a pointer that money can be an effective tool for creating favorable change.