"The art of publicity is a black art; but it has come to stay, and every year adds to its potency"

Learned Hand, an influential American judge, uses a poignant observation on publicity in this quote. To translate this statement, it's essential to unload the language and the context.

Hand describes publicity as a "black art", which recommends a number of layers of significance. In one sense, the term "black magic" implies something strange, intricate, and potentially malicious. This characterization hints at the manipulative and possibly deceptive nature of publicity; it is a craft that can be utilized to affect public understanding, typically through means that are not entirely transparent. Promotion, by nature, involves shaping narratives and managing details to generate desired reactions from the general public. Consequently, it can be used fairly to notify or educate, or unethically to mislead or exploit.

The declaration that this "black art has come to remain" indicates Hand's recommendation of the inevitability and permanence of publicity in contemporary society. Promotion has ended up being an essential part of the cultural and financial material, influencing different spheres consisting of politics, business, and home entertainment. Hand suggests that regardless of how one might view the moral ramifications of promotion, it is an established aspect of contemporary life that can not be easily eliminated.

Moreover, Hand notes that "every year contributes to its strength", suggesting that the impact and influence of promotion grow stronger in time. This might be translated as an early recognition of the increasing sophistication of promotion strategies and the expanding mediums through which they are shared. With the rise of brand-new innovations and platforms, especially in today's digital age, the potency and reach of promotion efforts have just magnified, allowing for more accurate targeting and wider dissemination of messages.

In essence, Learned Hand's quote records the dual nature of promotion as both a powerful tool and a potentially dangerous force. It serves as a suggestion of the requirement for vital engagement with the information we experience and the ethical duties that feature wielding the power of publicity.