"The average tourist wants to go to places where there are no tourists"

This quote by Sam Ewing talks to the desire of numerous tourists to experience something unique and genuine. It suggests that the average traveler is searching for a place that is off the beaten course, far from the crowds and the normal tourist traps. They want to check out a place that is untouched by the traveler market, to experience the culture and the people in a more authentic way. This could mean going to a little town in a remote part of the world, or a surprise gem in a popular location. It might also mean avoiding the most popular destinations and instead seeking out the lesser-known areas. Eventually, the average traveler wants to go someplace that is not overrun with other tourists, so they can have a more authentic and distinct experience.