"The consumer isn't a moron; she is your wife"

This quote by David Ogilvy is a suggestion to marketers that consumers need to not be undervalued. Ogilvy is suggesting that the customer is not a fool, but rather someone who should be appreciated and understood. He is highlighting that the consumer is not a faceless entity, however rather somebody who could be your spouse, your buddy, or your next-door neighbor. This quote is a pointer to marketers to consider the consumer as a person, not just a figure. It is necessary to keep in mind that the consumer is a specific with their own needs, wants, and desires. Ogilvy is reminding marketers to take the time to comprehend the customer and to create marketing methods that are tailored to their requirements. By doing so, online marketers can create projects that are more reliable and successful.