Skip to main content

Daily Inspiration Quote by Giorgio Armani

"The difference between style and fashion is quality"

About this Quote

Armani’s line is a cool slap at an industry built on heat. Fashion runs on velocity: drops, seasons, churn, the planned obsolescence of desire. Style, in his telling, is slower, almost stubborn. By pinning the difference on “quality,” he’s not just talking about stitching or fabric weight; he’s arguing for a whole ethic of making and choosing. Quality is the invisible attribute that survives the camera flash, the trend cycle, the algorithmic mood swing. It’s what you can’t fake for long.

The genius of the phrasing is how it smuggles a moral hierarchy into a single, calm distinction. “Fashion” becomes a social performance; “style” becomes a form of character. Armani doesn’t need to sneer at trend-followers outright. He lets “quality” do the judging, implying that the frantic newness of fashion is often a cover for cheapness - in materials, yes, but also in imagination and commitment. Quality suggests craft, restraint, and intention: decisions that anticipate time instead of chasing attention.

Context matters: Armani made his name in the late 1970s and 1980s by re-engineering power dressing into something elegant and wearable, then became a global brand while insisting on a controlled, minimal aesthetic. In an era where luxury increasingly risks becoming logo theater, the quote reads like brand philosophy and personal credo: the goal isn’t to be noticed today. It’s to still look right when today has been replaced.

Quote Details

TopicAesthetic
More Quotes by Giorgio Add to List
The difference between style and fashion is quality
Click to enlarge Portrait | Landscape

About the Author

Giorgio Armani

Giorgio Armani (July 11, 1934 - September 4, 2025) was a Designer from Italy.

13 more quotes available

View Profile

Similar Quotes

Yves Saint Laurent, Designer