"The English, the plain English, of the politest address of a gentleman to a lady is, I am now, dear Madam, your humble servant: Pray be so good as to let me be your Lord and Master"

In this quote, Samuel Richardson is highlighting the official and polite language utilized by gentlemen when addressing a woman. He stresses using "plain English," suggesting easy and direct language, to communicate respect and humility. The expression "modest servant" reveals the gentleman's willingness to serve and please the girl. The request for the woman to enable him to be her "Lord and Master" recommends a desire for a romantic or reliable relationship. Overall, Richardson is showcasing the social expectations and norms of the time, where men were anticipated to be considerate and heroic towards females, while likewise asserting their supremacy.