"The evidence that things are changing fast can be seen in the dramatic increase in the influence of blogging. We should be collecting emails as we used to collect telephone numbers and using them to better communicate our message to key voters"

In this quote, Adam Rickitt is highlighting the rapid pace of modification in today's society, specifically in the world of communication. He mentions that blogging, a reasonably new kind of media, has acquired substantial influence and should not be neglected. Rickitt recommends that we must adapt to this modification by collecting email addresses, just as we utilized to gather telephone numbers, and utilize them to successfully interact our message to essential voters. This shows the value of staying existing and utilizing new approaches of communication in order to efficiently reach and engage with our target audience.