"The first profile piece on myself came about after my Rabbi sent information to the Jewish Chronicle on what I was up to. The story was then picked up by one of the nationals and things grew from there"

In this quote, Benjamin Cohen is explaining how his first profile piece was written about him. He describes that his Rabbi had actually sent out info to the Jewish Chronicle about his activities, which captured the attention of a nationwide publication. This caused the story being picked up and shared by other media outlets, triggering his profile to gain more attention and recognition. This quote highlights the power of word-of-mouth and the impact of being included in a widely known publication. It likewise shows how one little action, such as sending info to a newspaper, can lead to bigger chances and exposure.