"The future will be better tomorrow"
About this Quote
Dan Quayle’s “The future will be better tomorrow” lands like a fortune cookie written by a malfunctioning time machine, and that’s exactly why it endures. As a line from a sitting vice president, it’s trying to do the most familiar thing in American politics: project optimism without committing to anything measurable. “Future,” “better,” and “tomorrow” are campaign-safe words, meant to sound reassuring in any room, at any hour, to any audience. The problem is that the sentence collapses under the weight of its own vagueness. The future is, by definition, tomorrow (and beyond). Promising it will be “better tomorrow” accidentally turns hope into a grammatical loop.
The subtext isn’t that Quayle believed time works differently; it’s that political language often functions as a kind of mood lighting. When a leader can’t (or won’t) specify policy outcomes, they reach for temporal uplift: the next day, the next quarter, the next term. Quayle’s phrasing makes that mechanism visible. It’s the rhetorical equivalent of pointing at the stage rigging.
Context matters: Quayle became a late-80s/early-90s symbol of establishment messaging struggling to sound folksy and confident while being relentlessly media-scrutinized. The line’s afterlife as a gaffe isn’t just about him; it’s about our expectation that leaders sound competent even when saying almost nothing. Here, the “almost nothing” shows.
The subtext isn’t that Quayle believed time works differently; it’s that political language often functions as a kind of mood lighting. When a leader can’t (or won’t) specify policy outcomes, they reach for temporal uplift: the next day, the next quarter, the next term. Quayle’s phrasing makes that mechanism visible. It’s the rhetorical equivalent of pointing at the stage rigging.
Context matters: Quayle became a late-80s/early-90s symbol of establishment messaging struggling to sound folksy and confident while being relentlessly media-scrutinized. The line’s afterlife as a gaffe isn’t just about him; it’s about our expectation that leaders sound competent even when saying almost nothing. Here, the “almost nothing” shows.
Quote Details
| Topic | Optimism |
|---|---|
| Source | Dan Quayle — Wikiquote entry (lists the attributed quip "The future will be better tomorrow"). |
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