Plato's quote "The excellent is the lovely" is a philosophical declaration that recommends that goodness and charm are linked. He thought that appeal is not simply a physical attribute, however rather a moral quality. He argued that charm is not just something that is pleasing to the eye, but rather something that is excellent and virtuous. Plato believed that beauty is a reflection of the soul, which it is an indicator of an individual's moral character. He argued that beauty is a sign of goodness, which it is something that ought to be sought after and admired. Plato's quote recommends that appeal is not simply a superficial quality, but rather something that is deeply rooted in morality and goodness.