"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising"

This quote by David Ogilvy is describing the significance of a heading in advertising. The heading is the very first thing that a reader will see and it should be used to get their attention and draw them in. It must be used to "flag down" readers who are prospective clients for the product being advertised. The headline ought to be distinctive and ought to have the ability to communicate the main message of the advertisement in a couple of words. It ought to be able to record the reader's attention and make them want to discover more about the item. An excellent heading should have the ability to make the reader curious and thinking about the product being marketed. It must be able to make the reader wish to learn more about the product and how it can benefit them. An excellent headline is important for any effective ad and needs to be utilized to attract potential customers.