"The Internet and Yahoo are firmly established as 'must buys' for brand advertising"

This quote by Terry Semel recommends that the Internet and Yahoo are important for brand advertising. This implies that businesses must purchase advertising on the Internet and Yahoo in order to reach their target market. This is since the Internet and Yahoo are well-known and extensively utilized, making them an effective platform for services to reach prospective customers. In addition, the Internet and Yahoo are constantly evolving, offering organizations with new chances to reach their target market. For that reason, purchasing marketing on the Internet and Yahoo is a wise choice for companies seeking to increase their brand awareness and reach more consumers.