"The key factor in the vodka category is smoothness, and smoothness is what our vodka has"

Fuzzy Zoeller's quote recommends that smoothness is the most important aspect when it comes to vodka. This is most likely because smoothness is associated with an enjoyable drinking experience. It is likewise likely that smoothness is connected with a greater quality product. Zoeller is suggesting that his vodka has the smoothness that is wanted in the vodka category. This implies that his vodka is of a higher quality than other vodkas on the market. It likewise implies that his vodka is more satisfying to drink than other vodkas. Zoeller's quote is a method of promoting his vodka and recommending that it is the best choice for those searching for a smooth and satisfying vodka.