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Success Quote by John Fredriksen

"The key to success is not just hard work, it's smart work"

About this Quote

In the mouth of a billionaire shipping magnate, “work smart” isn’t a self-help slogan so much as a worldview with sharp elbows. John Fredriksen built his fortune in one of the least romantic industries on earth: tankers, cycles, leverage, regulation, geopolitics. In that terrain, “hard work” is table stakes. Everyone is up at 5 a.m., everyone is grinding, everyone is sacrificing. The differentiator is strategic asymmetry: knowing where the market will crack, where capital is cheapest, where risk is mispriced, where others are forced sellers.

The line’s specific intent is quietly corrective. It flatters discipline while warning that effort alone can be a trap - the comforting myth people cling to when they lack access, information, or nerve. “Smart work” gestures to allocation over exertion: deploy time, money, and attention where the return is outsized; build systems that scale; surround yourself with operators; outsource what doesn’t compound. It’s also an implicit defense of wealth: success isn’t luck or exploitation, the subtext goes, but superior judgment.

Context matters because Fredriksen’s success was forged in volatility. Shipping rewards those who can stomach downturns and buy when sentiment is toxic. “Smart work” here means timing, optionality, and resilience more than hustle culture. The quote works because it’s both motivational and faintly accusatory. If you’re stuck, maybe you’re not lazy - maybe you’re playing the wrong game, following the wrong incentives, mistaking motion for progress. It’s a neat, quotable reframing that smuggles in a hard truth about modern capitalism: effort is common; advantage is curated.

Quote Details

TopicWork Ethic
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The key to success is not just hard work, its smart work
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About the Author

John Fredriksen

John Fredriksen (born May 10, 1944) is a Businessman from Norway.

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