"The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me"

This quote by Jonathan Potter is describing the idea that marketers can compete with totally free items, as long as their product is much better. He uses bottled water as an example, as it is an item that is commonly readily available free of charge, yet individuals still choose to buy it. This is since the bottled water is perceived to be of higher quality than the totally free option. This quote is motivating marketers to concentrate on developing an item that is of greater quality than the free option, as this will provide an edge in the marketplace. It is likewise a suggestion that people want to pay for quality, and that totally free items do not always suggest that individuals will not spend for them. By creating an item that is of higher quality than the complimentary alternative, online marketers can still contend in the market and earn a profit.