"The mass media in the days of newspapers and television it's hard to be able to find a story that's about just what you're interested in at the time you're interested in it"
About this Quote
The intent reads less like a media theory lecture than a criminal’s practical complaint. Burgess lived by secrecy, timing, and selective knowledge; being “interested” in something “at the time” you need it is the difference between control and exposure. The subtext is transactional: information isn’t neutral, it’s operational. If you can’t pull the exact story you need on demand, you’re forced back into passivity, consuming whatever the front page or the evening anchor serves.
Context sharpens the irony. Burgess, a Soviet spy in a world of Cold War paranoia, benefited from both publicity and its limits. The mass media created a shared narrative that could be manipulated, while its bluntness left little room for niche scrutiny. His observation lands as an accidental prophecy of the later shift to searchable, personalized media: the liberation of “on demand” attention that also fragments the common story.
Read now, the quote doubles as a warning. The older problem was scarcity and gatekeeping; the new one is abundance and targeting. Burgess spots the power in timing, even if he frames it as inconvenience. Timing is where media stops being a mirror and starts being a lever.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Burgess, Guy. (2026, January 15). The mass media in the days of newspapers and television it's hard to be able to find a story that's about just what you're interested in at the time you're interested in it. FixQuotes. https://fixquotes.com/quotes/the-mass-media-in-the-days-of-newspapers-and-101413/
Chicago Style
Burgess, Guy. "The mass media in the days of newspapers and television it's hard to be able to find a story that's about just what you're interested in at the time you're interested in it." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/the-mass-media-in-the-days-of-newspapers-and-101413/.
MLA Style (9th ed.)
"The mass media in the days of newspapers and television it's hard to be able to find a story that's about just what you're interested in at the time you're interested in it." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/the-mass-media-in-the-days-of-newspapers-and-101413/. Accessed 9 Feb. 2026.




