"The more light hearted I write about that, the better the message gets through"

In this quote, Theo Van Gogh is expressing the idea that when he blogs about something in a light-hearted way, the message is better understood by the audience. He believes that by utilizing a more spirited and amusing tone, the message ends up being more available and relatable to the reader. This could be due to the fact that a light-hearted approach can make a major or complicated topic more approachable and less intimidating. It also enables the reader to get in touch with the message on a more personal level, making it easier for them to comprehend and internalize. In General, Van Gogh is emphasizing the significance of using a light-hearted tone in composing to efficiently convey a message.