"The only way to ensure a film is going to sell is put Will Smith in it and you open it in 3,000 theaters and make sure we have all the top promotional spots in each venue"

This quote by Omar Epps suggests that the most trusted way to make sure a film's success is to cast a widely known star like Will Smith and to promote the film greatly. By opening the movie in 3,000 theaters, the film will have a wide reach and will be most likely to be seen by a large audience. In addition, by securing the leading marketing areas in each venue, the movie will be more noticeable and will be most likely to attract viewers. This strategy is most likely to be effective as it integrates the star power of Will Smith with a broad reach and strong promo.