"The people that are running the bulk of the comic shops in North America aren't business people and they don't understand sales. They don't understand good product"

This quote by Rob Walton critiques the business acumen and item understanding of those operating most comic stores in The United States and Canada. Walton is most likely highlighting a number of interconnected problems within the comic store industry.

First of all, Walton suggests that the people running these shops lack fundamental service abilities. This may imply deficiencies in monetary management, marketing methods, client engagement, and overall company planning. Without these fundamental skills, comic store owners may have a hard time to sustain and grow their organizations. This lack of organization proficiency may lead to difficulties such as bad inventory management, insufficient capital rotation, and inadequate advertising methods, which can ultimately lead to financial instability or failure.

Secondly, Walton points to an absence of understanding of sales and good item. In regards to sales, this may suggest that shop owners are not effectively interacting the worth of their items, comprehending consumer choices, or utilizing strategies to increase profits. A minimal understanding of sales methods might result in missed out on chances for upselling, cross-promotions, or client retention efforts.

Concerning item knowledge, Walton's critique indicates that numerous store owners do not totally grasp what constitutes a "excellent item" in the comic market. This might connect to an inability to recognize quality storytelling, art, or emerging market trends, potentially leading to badly curated selections. A lack of awareness of what is popular or seriously acclaimed might result in stock that fails to resonate with consumers, impeding sales and customer fulfillment.

In general, Walton's quote underscores the requirement for professional development amongst comic store operators in areas of company and item understanding. By enhancing these abilities, store owners could much better serve their customer base, adapt to market changes, and ultimately, grow in the competitive landscape of comic retail. Acknowledging the artistry and business potential within the comic market could transform these shops into more effective and vibrant cultural hubs.