"The secret of it is to read what you've got in front of you. Don't, if you suspect that something has a double meaning, don't pause. Don't put on a leery vocal expression if you know what I mean on radio. Don't sort of do anything other than read it"
- Humphrey Lyttelton
About this Quote
This quote by Humphrey Lyttelton is a reminder to radio presenters to stay focused on the product they are reading. He is recommending that they must not pause or add any vocal expression to the product, as this might be analyzed as a double meaning. He is emphasizing the value of reading the material as it is written, without any additional analysis. This is important for radio presenters, as any extra analysis might be misinterpreted by the audience. Lyttelton is suggesting that radio presenters ought to be professional and stay with the product they are reading, without adding any extra analysis. This will make sure that the audience gets the desired message, with no confusion. By following Lyttelton's advice, radio speakers can guarantee that their material exists in an expert and clear way.
"I think I owe thanks to the people who have listened to me over the years, who tuned in on the radio. They have given me a warmth and loyalty that I've never been able to repay. The way they have reached out to me has certainly been the highlight of my life"
"I wrote a lot of stuff quickly: pages and pages of notes that seemed pretty incoherent at first. Most of it was taken from the radio because -suddenly being a parent- I'd be confronted by the radio giving a news report every hour of the day"
"I think some people record songs and make records a certain way to cater to radio. If you're born to make commercial music that's cool. But if you're born to not make commercial records, maybe you're meant to cater to another market"
"If the education of our kids comes from radio, television, newspapers - if that's where they get most of their knowledge from, and not from the schools, then the powers that be are definitely in charge, because they own all those outlets"
"There were also horror shows on the radio. Very terrifying and thrilling to me as a kid. They had all these creepy sound effects. They would come on at ten o'clock at night, and I just would scare myself to death"
