"The thing that interests me least about the radio business is the radio business. But I've had to learn a little bit about it. It's not rocket science: You get ratings, that's good"
About this Quote
The first sentence is a sly insult to the business’s tendency to take itself too seriously. By saying the radio business interests him “least,” he punctures the insider obsession with process and prestige. Then he pivots to reluctant competence: “I’ve had to learn a little bit about it.” That’s the subtext of the performer-turned-operator, the creative forced to speak the language of spreadsheets. It’s also a humblebrag: he didn’t come up through the usual pipeline, yet he’s smart enough to master the basics quickly.
“It’s not rocket science” is the punchline’s engine. Franken’s anti-elitist phrasing is doing two things at once: reassuring the audience that the gatekeepers aren’t wizards, and warning the gatekeepers that their power is thinner than they pretend. The final beat - “You get ratings, that’s good” - reduces an entire industry to its bluntest scoreboard. In context, it echoes the era of personality-driven talk radio where ideology, entertainment, and commerce fused into a single metric: attention. Franken is admitting he’ll play the game, but only because the game is simple, and because winning it gives him room to do the part that actually matters.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Franken, Al. (2026, January 17). The thing that interests me least about the radio business is the radio business. But I've had to learn a little bit about it. It's not rocket science: You get ratings, that's good. FixQuotes. https://fixquotes.com/quotes/the-thing-that-interests-me-least-about-the-radio-29552/
Chicago Style
Franken, Al. "The thing that interests me least about the radio business is the radio business. But I've had to learn a little bit about it. It's not rocket science: You get ratings, that's good." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/the-thing-that-interests-me-least-about-the-radio-29552/.
MLA Style (9th ed.)
"The thing that interests me least about the radio business is the radio business. But I've had to learn a little bit about it. It's not rocket science: You get ratings, that's good." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/the-thing-that-interests-me-least-about-the-radio-29552/. Accessed 12 Feb. 2026.





