"The trick is to have my own particular taste and feel for the theater to audiences who have been used to one particular style and taste for nearly 40 years"

In this quote, Michael Ritchie is going over the importance of having a distinct and personal design in the theater market. He thinks that in order to stick out and interest audiences, one must have their own distinct taste and technique to theater. This is especially essential in a market where specific styles and tastes have been dominant for years. By bringing something fresh and various to the table, Ritchie recommends that it can capture the attention and interest of audiences who may have grown accustomed to a specific design. This quote highlights the importance of creativity and uniqueness worldwide of theater.