"The ultimate test of a finished account executive is his ability to write a sound marketing plan"

This quote by Morris Hite recommends that the ability to write a sound marketing strategy is the supreme test of a finished account executive. This suggests that the account executive must have a comprehensive understanding of the marketing procedure and be able to apply it to produce a strategy that is effective and efficient. Writing a noise marketing strategy needs the account executive to have a deep understanding of the target market, the product and services being provided, and the competition. Furthermore, the account executive must have the ability to recognize the most effective methods to reach the target market and produce a plan that is both affordable and successful. Writing a noise marketing strategy is a difficult task, however it is important for the success of any company. Therefore, the ability to write a sound marketing strategy is an essential skill for any account executive to possess.