"The way the business things work in Russia is you have to meet people, you have to go through a certain amount of etiquette and business things are done just simply by a shake of the hand and whether they like you or not"

This quote by Marc Almond talks to the value of individual relationships in the business world in Russia. It suggests that in order to be successful in service in Russia, one must be willing to invest time and effort into building relationships with individuals. This consists of going through the correct rules and protocol, in addition to making sure that individuals you are dealing with like you. It is inadequate to just have a handshake and an excellent company plan; one should also have the ability to build trust and connection with the people they are handling. This is especially real in Russia, where personal relationships are extremely valued and can be the distinction in between success and failure.