"There are plenty of good five cent cigars in the country. The trouble is they cost a quarter"

This quote by Franklin P. Adams is an amusing way of stating that things are not always as they appear. He is implying that although something might seem of good quality, it might not deserve the rate. This can be used to lots of aspects of life, such as relationships, jobs, and even products. Adams is recommending that we need to not be tricked by looks and instead make the effort to research study and examine the true value of something before making a decision. He is also suggesting that we should not be taken in by the hype and marketing of certain products, as they might not deserve the price. Ultimately, Adams is encouraging us to be wise and critical consumers.