"There have been at least three other cases in which federal agencies have succeeded in placing fake news reports on television during the Bush presidency. It was a really good tour. It seemed maybe about a week too long"

This quote by Frank Rich is describing the Bush administration's use of fake news reports to promote their agenda. Rich is suggesting that the Bush administration achieved success in position these phony news reports on television, which the scenic tour they required to advertise their program succeeded, however probably as well long. This quote is a criticism of the Bush administration's strategies, as it indicates that they agreed to visit extreme sizes to advertise their schedule. It also suggests that the trip was also long, recommending that the Bush management was excitable in their efforts. Overall, this quote is an objection of the Bush management's tactics and recommends that they were also anxious in their initiatives to advertise their program.