"There is always a heavy demand for fresh mediocrity. In every generation the least cultivated taste has the largest appetite"
About this Quote
Gauguin is doing two things at once here: insulting the crowd and defending the artist who refuses to flatter it. “Fresh mediocrity” is a cruelly accurate phrase because it punctures the comforting myth that popularity tracks quality. Mediocrity doesn’t just persist; it renews itself on schedule, dressed up as the next thing. The market’s real hunger isn’t for excellence, which asks something of you, but for novelty you can consume without changing your eye.
The jab at “least cultivated taste” isn’t garden-variety snobbery so much as a diagnosis of mass culture before mass culture had a name. Gauguin lived through the late-19th-century boom in newspapers, posters, salons, and reproductions that widened access to images while also standardizing what sold. He knew how quickly art could become a social accessory: pleasing, legible, and instantly forgettable. His own break from Paris toward Brittany and then Tahiti reads as a practical response to that pressure, a search for forms that couldn’t be easily absorbed by polite taste.
Subtext: the public doesn’t merely prefer the easy; it demands it, and demand has power. Gauguin’s bitterness doubles as a warning about incentive structures. When appetite is largest where cultivation is thinnest, institutions follow the crowd, and artists face a choice: feed the machine or starve it. The line lands because it’s not abstract moralizing; it’s an artist describing the economics of attention with the clarity of someone who’s felt its grip.
The jab at “least cultivated taste” isn’t garden-variety snobbery so much as a diagnosis of mass culture before mass culture had a name. Gauguin lived through the late-19th-century boom in newspapers, posters, salons, and reproductions that widened access to images while also standardizing what sold. He knew how quickly art could become a social accessory: pleasing, legible, and instantly forgettable. His own break from Paris toward Brittany and then Tahiti reads as a practical response to that pressure, a search for forms that couldn’t be easily absorbed by polite taste.
Subtext: the public doesn’t merely prefer the easy; it demands it, and demand has power. Gauguin’s bitterness doubles as a warning about incentive structures. When appetite is largest where cultivation is thinnest, institutions follow the crowd, and artists face a choice: feed the machine or starve it. The line lands because it’s not abstract moralizing; it’s an artist describing the economics of attention with the clarity of someone who’s felt its grip.
Quote Details
| Topic | Wisdom |
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