"There's a button that goes On and I'm On. And when I go On, there is almost no me; there is just a character who is doing all this"

This quote by Gisele Bundchen appears to suggest that there is a switch that she can switch on which changes her into a character who is performing a specific role. When she remains in this "On" state, she feels that there is practically no trace of her own character or identity, and she just ends up being a vessel for the character that she is embodying. This might be analyzed as a description of the procedure of acting, or perhaps of performing in basic - the idea that there is a certain degree of separation between the self and the personality that one provides to the world.