"They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in"

This quote by Gene Siskel is describing the power of advertising and marketing. He is suggesting that business understand that if they have a tv ad, an identifiable name, and a tie-in with a fast food outlet, they will have the ability to make a lot of cash. This is since the ad will create awareness of the business and its items, and the tie-in with a fast food outlet will develop a larger consumer base. The mix of these two elements will cause increased sales and earnings. This quote is a tip of the significance of marketing and advertising in the success of an organization. It is also a reminder of the power of collaborations and collaborations in the business world.