"They're hit writers. They're gonna write me a hit whether I wanted it or not you know? I could have put out a single a year ago with the Neptunes and maybe been writing now on top but that was not the path that I chose"

In this quote, Willa Ford is referring to the people she works with as "hit authors," implying they have a talent for creating successful and pop music. She acknowledges that they have the ability to compose her a hit song, whether she desired it or not. This could suggest that she may not have had much innovative control over her music and was at the mercy of her team's decisions. She then reviews a potential missed opportunity, mentioning that she might have released a single with the Neptunes, a highly effective production duo, a year ago. However, she selected a different path and is now assessing where she could have been if she had made a different choice. This quote highlights the pressure and expectations that come with being an artist, as well as the importance of making tactical options in the market.