"This race is hotter than a Times Square Rolex"

This quote by Dan Rather is a metaphor comparing the strength of a race to the heat of a Times Square Rolex. The phrase "hotter than a Times Square Rolex" is a recommendation to the reality that Times Square is a dynamic and congested location, and a Rolex is a pricey and elegant product. The contrast suggests that the race is extreme and exciting, with a great deal of energy and activity. It might likewise be analyzed as a warning that the race is competitive and unpredictable, which the outcome doubts. The expression is a creative method of communicating the intensity of the race without straight specifying it. It is a brilliant and remarkable expression that catches the enjoyment and energy of the race.