"To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful"

This quote by Edward R. Murrow speaks with the importance of reality and trustworthiness in persuasion. He recommends that in order to be persuasive, one need to be credible. To be believable, one should be trustworthy. To be trustworthy, one must be honest. This quote stresses the significance of fact in persuasion. It suggests that if one is not sincere, then they will not be credible and for that reason will not be convincing. This quote also talks to the power of truth in communication. It recommends that reality is important for effective interaction and persuasion. It indicates that if one is not sincere, then their message will not be convincing. This quote is a pointer that reality is essential for efficient interaction and persuasion.