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Daily Inspiration Quote by Henry R. Luce

"To see, and to show, is the mission now undertaken by Life"

About this Quote

A magazine declaring a mission is really declaring a worldview. In that compact pairing - "to see, and to show" - Henry R. Luce frames Life not as entertainment or even journalism, but as an institution that claims authority over reality itself: first it apprehends the world, then it delivers the world to you. The comma does a lot of work. Seeing comes first, suggesting access and expertise; showing follows, implying an almost pedagogical duty. Life positions itself as both eyewitness and curator.

The context matters: Life relaunched in 1936 as a photojournalism weekly, arriving when cameras, mass printing, and national advertising were fusing into a new kind of power. Luce understood that photographs feel like evidence even when they are selective, staged, or cropped. "Mission" borrows the moral language of religion and empire; it gives a commercial product a civic halo. Subtext: trust us. We are your eyes.

There is also a subtle redefinition of citizenship embedded here. If the modern public can no longer personally "see" wars, poverty, glamour, or technological change, then the act of being informed becomes an act of consuming mediated images. Life offers a promise of proximity: you will be there without being there. The bargain is seductive and dangerous. Whoever controls what is shown effectively controls what counts as worth seeing - and, by extension, what counts as real. Luce isn't just launching a magazine; he's licensing a lens.

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TopicLife
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To See and to Show - Henry R. Luce
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About the Author

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Henry R. Luce (April 3, 1898 - February 28, 1967) was a Editor from USA.

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