"To see, and to show, is the mission now undertaken by Life"
About this Quote
The context matters: Life relaunched in 1936 as a photojournalism weekly, arriving when cameras, mass printing, and national advertising were fusing into a new kind of power. Luce understood that photographs feel like evidence even when they are selective, staged, or cropped. "Mission" borrows the moral language of religion and empire; it gives a commercial product a civic halo. Subtext: trust us. We are your eyes.
There is also a subtle redefinition of citizenship embedded here. If the modern public can no longer personally "see" wars, poverty, glamour, or technological change, then the act of being informed becomes an act of consuming mediated images. Life offers a promise of proximity: you will be there without being there. The bargain is seductive and dangerous. Whoever controls what is shown effectively controls what counts as worth seeing - and, by extension, what counts as real. Luce isn't just launching a magazine; he's licensing a lens.
Quote Details
| Topic | Life |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Luce, Henry R. (2026, January 15). To see, and to show, is the mission now undertaken by Life. FixQuotes. https://fixquotes.com/quotes/to-see-and-to-show-is-the-mission-now-undertaken-112347/
Chicago Style
Luce, Henry R. "To see, and to show, is the mission now undertaken by Life." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/to-see-and-to-show-is-the-mission-now-undertaken-112347/.
MLA Style (9th ed.)
"To see, and to show, is the mission now undertaken by Life." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/to-see-and-to-show-is-the-mission-now-undertaken-112347/. Accessed 12 Feb. 2026.







