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Leadership Quote by Dan Quayle

"Unfortunately, the people of Louisiana are not racists"

About this Quote

A politician’s “unfortunately” is a tell: it’s the sound of a sentence trying to pass as a compliment while betraying the incentives underneath. “Unfortunately, the people of Louisiana are not racists” reads like a Freudian slip from an era when national Republicans routinely treated racial polarization as a usable resource - something you could lean on tactically, then deny rhetorically. The line’s jarring effect comes from the collision between civic virtue (not being racist) and political utility (racism as mobilization). “Unfortunately” turns moral progress into an obstacle, as if the electorate’s decency complicates a plan.

Quayle, as a late-20th-century vice president, wasn’t a freewheeling satirist; he was a party emissary whose job was to translate strategy into applause lines. That’s why the quote lands as inadvertent candor. It implies a prior expectation that Louisiana voters would respond to racially charged messaging - and that discovering they won’t is bad news for whoever is trying to win them over. The subtext isn’t just prejudice; it’s the transactional view of prejudice: racism as a lever, not merely a belief.

Context matters: Louisiana’s politics have long been entangled with race, from segregationist backlash to modern fights over representation and criminal justice. Dropping this sentence into that landscape suggests either a botched attempt at reverse-psychology flattery (“you’re better than your stereotype”) or, more darkly, an admission that stereotypes were part of the campaign’s mental model. Either way, the quote works because it exposes the gap between what politics claims to value publicly and what it sometimes counts on privately.

Quote Details

TopicEquality
Source
Later attribution: The 267 Stupidest Things Democrats/Republicans Ever Said (Ted Rueter, 2010) modern compilationISBN: 9780307432520 · ID: jOsU95nKlqsC
Text match: 95.00%   Provider: Google Books
Evidence:
... Unfortunately , the people of Louisiana are not racists . " -Dan Quayle Nancy Reagan " As a matter of fact , Nancy never had any interest in politics or anything else when we got married . " -Ronald Reagan " The poor don't need gas ...
Other candidates (1)
Dan Quayle (Dan Quayle) compilation37.5%
19 1988 quayle in illinois says hes the future los angeles times people that are
Cite

Citation Formats

APA Style (7th ed.)
Quayle, Dan. (2026, January 14). Unfortunately, the people of Louisiana are not racists. FixQuotes. https://fixquotes.com/quotes/unfortunately-the-people-of-louisiana-are-not-9584/

Chicago Style
Quayle, Dan. "Unfortunately, the people of Louisiana are not racists." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/unfortunately-the-people-of-louisiana-are-not-9584/.

MLA Style (9th ed.)
"Unfortunately, the people of Louisiana are not racists." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/unfortunately-the-people-of-louisiana-are-not-9584/. Accessed 10 Feb. 2026.

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Unfortunately the people of Louisiana are not racists
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About the Author

Dan Quayle

Dan Quayle (born February 4, 1947) is a Vice President from USA.

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