"Unfortunately, the people of Louisiana are not racists"
About this Quote
Quayle, as a late-20th-century vice president, wasn’t a freewheeling satirist; he was a party emissary whose job was to translate strategy into applause lines. That’s why the quote lands as inadvertent candor. It implies a prior expectation that Louisiana voters would respond to racially charged messaging - and that discovering they won’t is bad news for whoever is trying to win them over. The subtext isn’t just prejudice; it’s the transactional view of prejudice: racism as a lever, not merely a belief.
Context matters: Louisiana’s politics have long been entangled with race, from segregationist backlash to modern fights over representation and criminal justice. Dropping this sentence into that landscape suggests either a botched attempt at reverse-psychology flattery (“you’re better than your stereotype”) or, more darkly, an admission that stereotypes were part of the campaign’s mental model. Either way, the quote works because it exposes the gap between what politics claims to value publicly and what it sometimes counts on privately.
Quote Details
| Topic | Equality |
|---|---|
| Source | Later attribution: The 267 Stupidest Things Democrats/Republicans Ever Said (Ted Rueter, 2010) modern compilationISBN: 9780307432520 · ID: jOsU95nKlqsC
Evidence: ... Unfortunately , the people of Louisiana are not racists . " -Dan Quayle Nancy Reagan " As a matter of fact , Nancy never had any interest in politics or anything else when we got married . " -Ronald Reagan " The poor don't need gas ... Other candidates (1) Dan Quayle (Dan Quayle) compilation37.5% 19 1988 quayle in illinois says hes the future los angeles times people that are |
| Cite |
Citation Formats
APA Style (7th ed.)
Quayle, Dan. (2026, January 14). Unfortunately, the people of Louisiana are not racists. FixQuotes. https://fixquotes.com/quotes/unfortunately-the-people-of-louisiana-are-not-9584/
Chicago Style
Quayle, Dan. "Unfortunately, the people of Louisiana are not racists." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/unfortunately-the-people-of-louisiana-are-not-9584/.
MLA Style (9th ed.)
"Unfortunately, the people of Louisiana are not racists." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/unfortunately-the-people-of-louisiana-are-not-9584/. Accessed 10 Feb. 2026.




