"USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population"
About this Quote
The specific intent is twofold: to parody the authority of mainstream media (USA Today as shorthand for digestible, mass-market certainty) and to mock the way audiences are trained to accept numbers as credibility. Surveys promise clarity in a messy world; Letterman flips that promise by giving you information that technically checks out and still tells you nothing. It’s a stress test for “objectivity”: if a statement can be true and useless, what else are we nodding along to just because it arrives with percentages?
The subtext is skepticism toward a culture increasingly mediated by polling, focus groups, and headline-friendly findings. By reducing a survey to a self-evident equivalence, Letterman suggests that some of what passes for public knowledge is closer to performance than insight: data as a prop in the theater of certainty.
Context matters, too. Letterman’s late-night era thrived on puncturing the pomp of institutions - newsrooms, politicians, corporate America - using a tone that’s casual on the surface and quietly corrosive underneath. The joke is a tiny act of media literacy, smuggled in as a throwaway gag.
Quote Details
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Citation Formats
APA Style (7th ed.)
Letterman, David. (2026, January 17). USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population. FixQuotes. https://fixquotes.com/quotes/usa-today-has-come-out-with-a-new-survey-52390/
Chicago Style
Letterman, David. "USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/usa-today-has-come-out-with-a-new-survey-52390/.
MLA Style (9th ed.)
"USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/usa-today-has-come-out-with-a-new-survey-52390/. Accessed 19 Feb. 2026.

