Success Quote by John Naisbitt

Naisbitt’s line has the clean, bracing snap of a boardroom reality check: stop arguing about what something is “worth” in theory and look at what the market will actually bear. Coming from a businessman best known for trend-spotting in Megatrends-era America, it reads like a corrective to two persistent fantasies at once: the producer’s belief that effort guarantees reward, and the consumer’s belief that prices should mirror some moral notion of fairness.

The intent is ruthlessly practical. “Value” here isn’t craftsmanship, usefulness, or virtue; it’s an outcome of collective desire under constraint. That shift matters because it relocates power from the maker to the buyer, from the spreadsheet to the crowd. The subtext: if you can’t get paid, your story about quality is just that - a story. It’s also a quiet defense of pricing strategies that feel opportunistic. Luxury goods, hot concert tickets, startup valuations, even “personal brands” online all lean on the same premise: scarcity plus appetite equals value, whether or not the underlying thing changed at all.

Yet the quote also smuggles in a worldview. It treats willingness to pay as a neutral signal, not a distorted one. In real life, willingness is shaped by income, access, hype cycles, information gaps, and monopoly power. A lifesaving drug can be “valued” low by people who simply can’t afford it; a speculative asset can be “valued” high by people chasing status or fear of missing out. Naisbitt’s sentence works because it’s blunt enough to guide decisions, and slippery enough to excuse them.