"We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves"

In this quote, Trey Parker is highlighting the power of branding and how it can protect people from criticism. By producing a brand name on their own, they have established a specific image and credibility that individuals have actually come to expect. This means that if anyone were to get upset or angry at their actions, they would essentially be slamming their own perception and understanding of the brand. Simply put, by getting mad at what they do, people would be exposing their own biases and presumptions about the brand. This quote works as a suggestion that branding can be an effective tool in shaping public perception and deflecting criticism.